01
Integrity
Do the right thing, always — no shortcuts, no excuses.
About The Ground Up
Rebuild what matters. Keep what lasts.
About The Ground Up
From the Ground Up isn't just about making more money. It's about rebuilding lives, restoring health, repairing relationships, and creating legacies that last.
The turning point
From Rock Bottom to a Repeatable System
There was a point where everything I'd built felt like it was slipping through my fingers. I know what it's like to feel like you used to have it together, and now you don't.
I didn't find my way back through motivation or willpower alone. I built a system — small, repeatable, unglamorous — and followed it every single day. That system became the Life Operating System.
It's been the subject of a full documentary and a TED talk. But more than that, it's the thing I still use every single day, right now, to keep my life and business moving forward.
The person behind the work
My Qualifications
Rich Olson is a certified life coach, trained in psychology, goal setting and communication, and a member of the International Coaching Federation.
He rebuilt his entire life and several companies from the ground up. From 350 lb and barely passing high school to 240 lb at 12% body fat and a TEDx stage, he has built several multimillion-dollar businesses as a serial entrepreneur and elite athlete — including Grand Canyon rim to rim to rim.
He is also a father of two daughters.
What guides the work
Core Values
02
Accountability
We own our choices, measure progress, and deliver on commitments.
03
Discipline
Do the work consistently, especially when motivation is not available.
04
Excellence
Good isn't enough, we push for the highest standards in life and business.
05
Wealth
True wealth is health, freedom, impact and legacy.
06
Servant Leadership
Lead by serving others.
A grounded next step
Book a call when you are ready to build differently.
Bring the real situation. We will talk through what is happening, what you want to change, and whether this is the right partnership.
Book a call